Big Growth in
Commercial Carpet Sales
by Shannon Bivens
Good news for the flooring industry. Recent studies have shown
that there has been an increase recently in commercial carpet
sales. This was reported by Shaw industries. Shaw also recently
released an article saying that their economy experts said
they expect another increase in sales in the latter part of
2011. Shaw Industries Inc., a subsidiary of Berkshire Hathaway
Inc., is the largest manufacturer of carpet in the world. Headquartered
in Dalton, Georgia, Shaw sells floor covering and rugs for
residential and commercial applications throughout the United
States and exports to most markets worldwide.
Shaw says that the biggest reason for this increase is due
to building renovations in the business community. This area
of the industry shows the biggest growth in the beginning of
2011, since 2006. Shaw experts also say they expect the housing
market to begin a major turn around next year. They believe
this will happen because of past economic history data. In
the past it has always been the business owners that start
the buying process, doing renovations, investing more in their
business. Then usually this trickles down to the middle class
home owner.
I have seen this personally myself. Many times when the U.S.
has economic crisis like the last few years, the first group
of people to recover are the businesses. The company I work
for has personally seen a lot of growth the last few months.
The larger majority of the contracts we have begun lately are
from business owners, Hotels and Business offices that are
buying commercial carpet. We have seen an increase in sales
in other areas as well, but the commercial carpet has been
the top selling item. We sell a lot of Shaw industry products,
but all of our sales have not been just for Shaw products.
We have also seen an increase in sales for Southland Floors
Carpets, Glen Eden, Dixie Home, Stanton and Helios Brands.
From what I can see, the business owners in our local area
are buying products more and more. We have had a 45% increase
in company sales. Usually our sales are for the most part geared
towards the local middle class home owner, but just lately
this has changed drastically. Now, our most popular client
is the business owner. We have had tons of businesses ask us
to restore their hardwood flooring. Either, sand, stain and
refinish it. Or, refresh the stain with a deep cleaning and
buffing. A specific area we have recently received several
contracts for are custom stained hardwood flooring jobs. This
is really hopeful. To me, it shows there is a definite growth
in our economy. When business have the money to spend on these
types of custom jobs they must be doing well.
We have also seen an increase in the purchase of custom area
rugs. This is unusual and hopeful, because custom area rugs
are usually more expensive than pre-made rugs. The increase
has not been small. The last 3 months have shown a 300% increase
in the sale of custom made area rugs. Our biggest seller has
been area rugs made from Dixie Home carpet. Another positive
is that these purchases have come from individual home owners,
not business owners. This also shows that either consumers
are beginning to have more hope and loosen up on their spending,
or they are making more money. With all the positive growth
we have seen lately, we are hopeful that our current economic
slump will soon be history. Now, perhaps we are having growth
because we have doubled and tripled our efforts at sales, marketing,
cold calls, etc. But, never the less, there is hope!
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